evaluate (something) by comparison with a standard.
"we are benchmarking our performance against external criteria"
Example: These similarities tell that Greenwich may be a good tourist destination so that Liverpool can produce strategic plans on the basis of its success and failure.
en: Benchmarking
brand
noun
a type of product manufactured by a particular company under a particular name.
"a new brand of soap powder
Example: The habit parading is discussed in the context of BRAND loyalty, usually in case of low involvement products such as food
en: marca
company
noun
a commercial business.
"a shipping company"
Example: The COMPANY aims to maintain production at a level of 90% for 15 weeks.
en: empresa
consumer
noun
a person who purchases goods and services for personal use.
"understanding what motivates consumers is more crucial than ever"
Example: Sugar is stored as fat if it is not burned off by the CONSUMER and can also lead to other health problems, so whether the VAT will actually save on NHS costs or help to reduce obesity levels is negligible.
en: consumidor, consumidora
Demand
noun
Example: Population growth is low but the base population is high in Sri Lanka and there is a need to increase productivity and improve production efficiency in order to meet the increase in food DEMAND
en: demanda
Demand curve
noun
a graph showing how the demand for a commodity or service varies with changes in its price.
Example: One way to measure responsiveness is by using the slope of DEMAND CURVE (Slope = change in y-axis change in x-axis).
en: Curva de demanda
economy
noun
he state of a country or region in terms of the production and consumption of goods and services and the supply of money.
"he favours tax cuts to stimulate the economy"
Example: It is important to remember that the environment is a major aspect in attracting visitors to rural areas, and therefore supporting the rural ECONOMY (Bradford et al
en: economía
MARKET BALANCE
NOUN
Equilibrium is the state in which market supply and demand balance each other, and as a result prices become stable. Generally, an over-supply of goods or services causes prices to go down, which results in higher demand—while an under-supply or shortage causes prices to go up resulting in less demand. The balancing effect of supply and demand results in a state of equilibrium.
Example: A market is said to have reached equilibrium price when the supply of goods matches demand.
en: EQUILIBRIO DEL MERCADO
marketing
noun
(of a bird) strike or bite something with its beak.
"two geese were pecking at some grain"
Example: All these roles can be linked to the management tasks of production, MARKETING, financial and personal management. The following list shows which roles and tasks are linked: Monitor- MARKETING, financial Disseminator - personnel Spokesperson -
en: mercado
marketing mix”.
The marketing mix is a strategy focused on the internal aspect of a company and that serves to analyze some basic aspects of its activity.
Example: The 'MARKETING MIX ' (Borden 1964, cited in Brassington and Pettitt, 2000, p.23-28) is used to illustrate how this can be put into practise effectively. The MARKETING MIX consists of four major marketing tools; product, price, promotion and place.
en: mezcla de marketing ”.
marketplace
noun
an open space where a market is or was formerly held.
"the quaint cobbled marketplace"
Example: By tracing the Lead Users innovation, firms are able to identify the earlier market needs and thereafter coming up with effective innovation prior to the general MARKETPLACE (appendix
en: mercado
money
noun
a current medium of exchange in the form of coins and banknotes; coins and banknotes collectively.
"I counted the money before putting it in my wallet"
Example: Although I may already have suspicions over which areas of my business are leading to profit and which are losing MONEY, a thorough financial analysis allows me to accurately determine which areas these may be and I can then make changes to my business to either continue efficiency, or improve it.
en: dinero
price
noun
the amount of money expected, required, or given in payment for something.
"land could be sold for a high price"
Example: Interestingly the PRICE changes of eggs in supermarkets is only slight between eggs from different production systems with organic eggs varying significantly in PRICE.
en: precio
production
noun
the action of making or manufacturing from components or raw materials, or the process of being so manufactured.
Example: Each system produced eggs for different markets The Farm Wall-Hanger employs a resident farm manager and assistant, four fulltime stockmen and six part time egg collectors.
en: Produccion
sale
noun
the exchange of a commodity for money; the action of selling something.
"we withdrew it from sale"
Example: This has utilizes a microchip attached to bank cards to ensure data securely, and the inputting of a PIN as opposed to a signature at the point of SALE
en: venta
satisfaction
noun
fulfilment of one's wishes, expectations, or needs, or the pleasure derived from this.
"I looked round with satisfaction"
Example: It should also be added that consumer's expectations and SATISFACTION vary and evolve over time due to (amongst others) increased knowledge of the products, and thus manufacturers have good reasons to improve their products.
en: satisfacción
service
noun
the action of helping or doing work for someone.
"millions are involved in voluntary service"
Example: Vandevelde initiated some improvements to the customer SERVICE (an extra 4,000 staff were placed on the shop floor) and image changes to the stores and brands "to create a mood which 'looks to the future with anticipation of creating change'."
en: servicio
supply
verb
make (something needed or wanted) available to someone; provide.
"the farm supplies apples to cider makers"
Example: Such methods can be beneficial for both crop production in terms of pest weed control and other animals due to an increased food SUPPLY (Tooley, 2001) The activities of the control organism once the pest or weed problem is under control must also be examined.
en: oferta
Supply curve
noun
A supply curve is a representation of the relationship between the price of a good or service and the quantity supplied for a given period of time
Example: As a result supply is completely fixed and therefore it can be depicted as a perfectly inelastic SUPPLY CURVE: shown by the graph below.
en: Curva de oferta
The life time of goods and services
a phrase
The lifetime of a product has two definitions: the span of time that the item is safe to use (commonly referred to as its shelf life) and, secondly, the span of time that the product is in production and warrantied.
Example: The life time of goods and services.,your cycle of life
